Analysis of strategies for managing the economic security of enterprises in the bakery industry in conditions of market uncertainty

Abstract

This article discusses topical issues related to the development and implementation of effective strategies for managing the economic security of enterprises in the complex and dynamic conditions of the modern market, characterized by a high degree of uncertainty and variability. The purpose of the study is a comprehensive analysis of existing approaches to ensuring the economic security of business entities, identifying key factors and threats affecting sustainable business development, as well as the formation of scientifically sound recommendations for improving strategic risk management mechanisms in the context of increasing competitiveness and adaptability of enterprises to environmental challenges. The methodological basis of the work is based on the fundamental provisions of the theory of economic security, the concept of strategic management, as well as modern scientific approaches to assessing and forecasting market risks. In the course of the research, methods of system analysis, economic and mathematical modeling, expert assessments, statistical data processing, etc. were used. The empirical basis was the materials of state statistics, analytical reports of leading consulting companies, and the results of surveys of heads of enterprises in various sectors of the economy. In the course of the analysis, the main trends and patterns of market conditions development were identified, key factors of the external and internal environment that have the most significant impact on the level of economic security of companies were identified. It has been established that in conditions of increasing global instability and increasing competition, traditional risk management methods often turn out to be insufficiently effective, which necessitates the development and implementation of innovative approaches to ensuring sustainable business development. In particular, the expediency of using flexible adaptive strategies involving constant monitoring of the external environment, timely identification of potential threats and prompt adjustment of management decisions taking into account changing market realities is shown. Based on the conducted research, scientific and practical recommendations for improving the mechanisms of strategic management of economic security of enterprises aimed at increasing the stability of business in a turbulent market environment are formulated. A conceptual model of an integrated risk management system is proposed, taking into account the industry specifics and the scale of business entities' activities. Specific proposals are given to optimize business processes, introduce advanced information technologies and develop the human resources potential of companies in order to strengthen their market positions and ensure long-term sustainable growth. The results obtained have important theoretical and applied significance, can be used in the practice of strategic management of enterprises in various sectors of the economy, as well as in the training of specialists in the field of economic security and risk management.