The development of regional bakery enterprises in Russia under sanctions on the example of the bakery chain "Khlebnitsa"

Abstract

The article examined the factors that have a negative impact on regional bakery enterprises in Russia, including the difficulties they face under sanctions, in particular restrictions on cooperation with leading suppliers of ingredients and equipment. The dynamics of the financial indicators of the bakery chain "Khlebnitsa" for 2022 and 2023 and their adjustment with the use of digital technologies were considered. The improvement of the customer service system is proposed. It should be noted that regional bakery enterprises in the Russian Federation face a number of problems, including rising prices for raw materials, economic sanctions, which requires active measures to stimulate development. At the same time, prospects for growth and development in the bakery sector have been discovered, including investments in production modernization and innovation. It was noted that the regional bakery industry has undergone a diversification of the assortment in the face of sanctions. It was revealed that most bakeries operate in large cities (Moscow, St. Petersburg, etc.). The market share in cities of regional importance is significantly lower due to lower incomes of the population.